Guild

This role will lead high-impact marketing initiatives to drive brand awareness, customer acquisition, engagement, and revenue growth within the new public sector market, owning key marketing programs end-to-end from strategy through execution and optimization. The manager will contribute to building early-stage strategies for marketing Company mission at the state and local level while partnering cross-functionally to achieve measurable business outcomes.

This role will lead high-impact marketing initiatives for Company Academy product, focusing on brand awareness, customer acquisition, engagement, and revenue growth targeting Senior HR or L&D Enterprise buyers. The manager will own key marketing programs end-to-end, from strategy and planning through execution and optimization, while partnering cross-functionally to achieve measurable business outcomes.

The Senior Product Manager will oversee the Employer Portal's data and reporting experience, ensure user-friendliness, and improve employer satisfaction by collaborating with data teams and employing AI tools for product development.

Strategic Account Director driving growth opportunities for workforce education at Guild