• Own all aspects of user and license management, including setup, profiles, roles, permissions, public groups, OWD, and sharing rules. • Maintain system security through regular health checks, release management, and proactive maintenance (Security Reviews, Optimizer, and Release Updates). • Provide end-user support, manage help tickets, and conduct onboarding and ongoing training sessions. • Implement and optimize Salesforce configuration changes, including Flows, assignment rules, approval processes, dynamic page layouts, actions, apps, and mobile administration. • Design intuitive UX experiences, using Screen Flows and automation to simplify requests, approvals, and opportunity progression. • Drive data integrity and standardization across Salesforce and integrated systems. • Manage integrations with core applications such as HubSpot, Salesforce Data Cloud, Agentforce Agents and GTM automation tools. • Develop and maintain data models in Salesforce Data Cloud to support advanced segmentation, insights, and automation through Agentforce agents. • Partner with BI teams to ensure consistent cross-object data structures (ERD) for unified reporting in Salesforce and Tableau. • Define and maintain the Salesforce platform roadmap, prioritizing business needs and technical scalability. • Collaborate with stakeholders across Sales, Operations, and Product & Engineering to translate business requirements into impactful technical solutions. • Continuously evaluate and enhance Salesforce processes to improve team productivity and customer experience. • Manage change sets, sandboxes, and deployment pipelines (Gearset/Copado/DevOps Center) ensuring safe and traceable releases. • Use tools like Event Monitoring, Health Check, and Shield Encryption to ensure compliance with security standards and audit policies. • Partner with Revenue Operations: Align Salesforce automations with GTM strategy, pipeline forecasting, and territory management. • Work with IT & Security: Align platform security, MFA, and SSO (Okta) standards.