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Role Description

The Director of Product Marketing (Banking & Payment Fraud Management) will ensure strong alignment between the development teams, and the sales and marketing teams, while supporting aggressive expansion into the North American market.

• Be a product and market evangelist, translating R&D technical information about features and functionality into benefits that our customers can understand.
• Bridge technical product features (like encryption, authentication) with market needs.
• Define value propositions and create go-to-market (GTM) strategies.
• Develop compelling content and enable go-to-market teams.
• Analyze market trends for payment security solutions, focusing on translating complex tech into customer benefits for financial or e-commerce audiences.

Responsibilities

• Assist in developing product positioning and messaging that differentiates our solutions in the market.
• Be a content contributor, spokesperson, and thought leader to generate awareness and create demand for Entersekt solutions.
• Communicate the value proposition of the products to the sales team and assist with product and messaging training.
• Plan and coordinate the launch of new products and releases (upgrades).
• Maintain a constant understanding of market trends and dynamics.
• Advise the marketing team on campaign topics needed to educate our customers.
• Work closely with product management to define, track, and manage solution pricing and packaging.

Qualifications

• A minimum of a bachelor’s degree in business, marketing, or other related field.
• Proven experience in product marketing, content marketing, digital marketing, and GTM strategy.
• Excellent writing and presentation communication skills.
• 8+ years’ SaaS product marketing experience with at least 3 years in payments, fraud, or security.
• Domain experience in financial services digital banking, payments, fraud management, and 3D-Secure highly preferred.
• Advanced experience with Microsoft PowerPoint.
• Experience with HubSpot and Salesforce preferred.
• A demonstrated ability to cultivate and manage positive and successful client relationships, including at a senior level.
• Excellent people and management skills.
• A relevant technical background.
• A commercially oriented outlook.

Personality Attributes

• Strategic Visionary: Sees the bigger picture, anticipates market shifts, and aligns product marketing with long-term business goals.
• Influential Communicator: Charismatic and persuasive, able to evangelize solutions, inspire confidence, and clearly translate technical features into customer benefits.
• Collaborative Leader: Builds trust and alignment across product, sales, marketing, and R&D teams.
• Customer-Centric Thinker: Deeply understands buyer personas and pain points.
• Commercially Savvy: Balances technical fluency with a sharp business mindset.

Benefits

• Flexible hours and remote work opportunities.
• Growth opportunities in a cutting-edge technology environment.

Company Description

Entersekt is a leader in digital banking fraud prevention and payment security, including mobile authentication, mobile app security, and 3-D Secure authentication for issuers, acquirers, and payment networks.

• Founded over 16 years ago.
• Protects the digital transactions of over 210 million active users.
• Holds 120 active patents in digital security, payments, and user experience.
• Focus on North America and European markets for global expansion.