• Lead and own end-to-end UX research across multiple product areas, from planning and recruitment through synthesis, storytelling, and delivery of insights • Act as a strategic research partner to Product Design, Product Management, and Engineering, shaping research direction and influencing product and roadmap decisions • Plan and execute a balanced mix of qualitative and quantitative research methods, both in-person and virtual, including interviews, usability testing, surveys, and field studies, to inform complex design and product decisions • Combine qualitative research with product analytics and telemetry data (e.g., Amplitude) to identify usage patterns, validate assumptions, and uncover opportunities to improve the user experience • Define, track, and evolve UX metrics that measure experience quality and product effectiveness, including translating NPS and customer feedback into actionable insights and signals of success • Synthesize research findings into clear, actionable insights tied to user needs, business outcomes, and product strategy; communicate results through compelling narratives that drive alignment and action • Create, maintain, and evolve user flows, journey maps, and personas to deepen understanding of user behaviors and problem spaces and guide design and product decisions • Partner closely with Product Design to develop, test and validate design concepts early and often, including lo-fidelity designs, prototypes, and end-to-end experiences, before and after launch • Establish and continuously improve research processes, tools, and standards that scale with the organization while maintaining speed and quality • Champion the user perspective across teams, ensuring research insights and UX metrics are embedded throughout the product development lifecycle