• Define and evolve brand identity, voice, and visual system • Lead market and product positioning across consumer and partner audiences • Translate product value into clear, differentiated messaging • Ensure consistency across all channels, campaigns, and touchpoints • Design and own a full-funnel demand engine across organic, earned, influencer, and paid media • Build systems to capture and convert demand generated by PR and influencer campaigns • Partner with paid media and lifecycle to amplify high-performing earned and creator content • Define success metrics and attribution models for non-paid channels • Own influencer and creator marketing strategy end-to-end, from partner selection to performance measurement • Lead PR and earned media efforts, including narrative development, press relationships, and launch moments • Turn earned attention into measurable outcomes through landing pages, retargeting, and lifecycle flows • Own website, CMS, and landing page strategy, including conversion optimization and experimentation • Lead paid media strategy across platforms such as Google and Meta/Facebook • Run continuous testing across messaging, creative, audiences, and conversion paths • Ensure tight alignment between brand, campaigns, and performance marketing • Use AI tools to accelerate research, content creation, creative iteration, and performance analysis • Build AI-assisted workflows to increase speed, efficiency, and learning across channels • Stay current on emerging tools and techniques that meaningfully improve marketing outcomes • Own funnel performance from awareness through conversion • Use data and insights to prioritize initiatives and allocate spend • Establish a culture of testing, learning, and iteration • Report on impact using clear, actionable metrics • Act as a senior cross-functional partner to product, partnerships, and leadership • Help define what great marketing looks like at an early-stage company • Build scalable processes and, over time, a high-performing marketing team