• Own new patient acquisition, retention performance, and value-based care membership growth for assigned markets • Monitor daily and weekly performance across clinics, including acquisition sources, retention rates, fill rates, and campaign results • Develop market-specific growth plans in partnership with market presidents and practice managers • Manage regional marketing budget with clear ROI accountability • Serve as the primary marketing partner to market presidents, clinical leaders, and practice managers • Present strategies, performance, and recommendations to senior leadership using data-backed insights • Represent Marketing in regional leadership forums and cross-functional initiatives • Build deep understanding of regional dynamics, including competition, demographics, payer mix, and clinic capacity • Lead community partnerships, sponsorships, and local events that drive acquisition and retention • Coordinate with centralized marketing on local SEO, paid media, social, and campaign execution • Partner with Engagement and Retention leadership on local retention initiatives • Track and report acquisition, retention, campaign performance, and event ROI • Analyze attribution data and maintain a regional event and performance database