• Lead all aspects of the retail sales function, including national and regional accounts, distributor relationships, and direct retail customers. • Develop and execute a comprehensive retail growth strategy, aligned with company goals and brand priorities. • Manage existing retail relationships with major retailers, ensuring consistent communication, high service levels, and alignment with promotional calendars. • Prospect and secure new retail partnerships across grocery, club, and specialty channels. • Oversee pricing, promotions, and contract negotiation in collaboration with leadership. • Work cross-functionally with operations, marketing, R&D, and logistics to ensure successful product launches and ongoing execution. • Lead, mentor, and develop retail sales staff; oversee the daily activities of the merchandiser and future team members. • Prepare and present sales reports, forecasts, and performance metrics to senior leadership. • Monitor and analyze market trends, seasonal trends, customer feedback, and consumer purchasing data to influence key business decisions, including SKU rationalization. • Represent the company at customer meetings, trade shows, and industry events.