• Conduct keyword research and competitive analysis to identify growth opportunities • Optimize website content, metadata, UX elements, and internal linking for strong on-page SEO • Develop and execute off-page SEO strategies, including link building and outreach • Implement technical SEO improvements such as site speed optimization, mobile responsiveness, crawlability, and structured data • Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, BrightLocal and others • Track KPIs including organic traffic, keyword rankings, CTR, conversion rates, and GEO visibility • Provide performance reports and actionable insights to the account management team • Conduct regular SEO audits and recommend ongoing improvements • Align SEO strategy with paid media efforts for a unified search approach • Drive improvements in visibility, clicks, and organic conversions, including CRO recommendations • Collaborate with designers, developers, and content teams to integrate SEO best practices • Provide backup website development support using WordPress, primarily with Elementor