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Role Description

As our National Partnerships Director, you will be a key driver of top-of-funnel growth for SAM Labs. Your primary responsibility is to attend conferences and industry events and convert in-person conversations into qualified follow-up meetings for our Account Executives.

• Attend and represent SAM Labs at national, state, and regional education conferences and events.
• Proactively engage district leaders and decision-makers including Superintendents, Assistant Superintendents, Curriculum Directors, and STEM or CTE leaders.
• Secure high-quality follow-up meetings for Account Executives, ensuring clear context and warm handoffs.
• Consistently generate qualified pipeline sourced directly from events and conferences.
• Partner closely with Account Executives to align on target accounts, territories, and follow-up strategy.
• Maintain accurate lead tracking, meeting attribution, and reporting in HubSpot.
• Provide feedback to sales and marketing teams on event quality, messaging resonance, and district priorities.

Qualifications

• 4+ years of experience in business development, SDR, or sales roles, preferably in EdTech, K–12, or B2B SaaS.
• Proven ability to confidently initiate conversations and convert interest into committed next steps.
• Comfortable with frequent travel (~50%) and multi-day conferences.
• Strong communication skills with the ability to quickly build rapport and establish credibility.
• Highly organized, self-directed, and motivated by measurable outcomes.
• Excited by a mission-driven environment focused on expanding access to high-quality STEAM education.

Benefits

• A highly visible role with direct impact on company growth.
• Clear ownership of event-sourced pipeline and success metrics.
• Mission-driven culture focused on expanding opportunity for students and educators.
• Close collaboration with experienced Account Executives and sales leadership.
• Opportunity to grow into senior business development or closing roles as the team scales.

Company Description