Paid Media Manager – Non-profit Fundraising

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 51-200Since 1997H1B No SponsorCompany SiteLinkedIn

Location

Maryland

Posted

12 days ago

Salary

$65K - $75K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

• Launch and manage campaigns across Google Ads, Microsoft Ads, paid social, CTV, and programmatic platforms • Build keywords, audiences, ads, budgets, and bidding strategies aligned with media plans • Monitor campaign pacing and ensure accuracy through regular QA • Track campaign performance and identify trends, risks, and opportunities • Implement optimizations related to bids, budgets, audiences, placements, and creative • Prepare performance reports and dashboards using key metrics such as CPA and ROAS • Pull insights from ad platforms, Google Analytics, and internal tools • Support senior team members in developing client-facing performance summaries • Manage UTM tracking, conversion events, and pixel implementation • Conduct routine audits of tracking and campaign setup • Monitor spend and prepare monthly budget and billing reconciliation • Partner with internal teams across Creative, Analytics, Finance, and Client Service • Participate in internal knowledge-sharing and campaign testing initiatives • Stay current on platform updates and digital advertising trends

Job Requirements

  • 3+ years managing digital advertising campaigns, including paid search
  • Hands-on experience with platforms such as Google Ads, Meta, Microsoft Ads, or DSPs
  • Strong analytical skills and experience using Google Analytics, Excel, and ad platform reporting
  • Familiarity with tools such as Google Tag Manager, Google Ads Editor, Search Ads 360, and UTM tracking
  • Experience integrating campaigns with CRM or donation platforms such as Salesforce, Engaging Networks, EveryAction, Classy, or Blackbaud
  • Comfort working in collaborative tools such as Teams, Monday.com, and Zoom
  • Google Ads or Meta certifications
  • Experience supporting Google Grant campaigns

Benefits

  • employer-paid health, dental, and vision insurance
  • generous paid leave
  • employer-paid life and disability insurance
  • safe harbor 401(k) plan

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