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Role Description

Sync needs a marketing leader who gets it. You've managed enough campaigns to know that a 0.3% lift in conversion rate matters more than a viral post. You've inherited marketing programs that "worked fine" and made them work better — not by blowing everything up, but by asking the right questions and running the right tests. You know the difference between being busy and being effective.

You're not looking for a role where you just manage people and review dashboards. You want to be in the work — writing the headline, tweaking the bid strategy, staring at a landing page until you figure out why it's not converting. But you also know when to step back, set the strategy, and let your team execute.

During your first 90 days, you'll audit everything — our ad accounts, landing pages, email sequences, conversion funnel, and attribution. You'll find the leaks. You'll present a plan. And then you'll start fixing things, fast.

• Own the funnel. You're responsible for the full acquisition journey — from first click to paid conversion. Paid search, paid social, SEO, email, landing pages, CRO.
• Manage paid acquisition. Google Ads, Meta, Bing — you'll manage significant ad spend across multiple markets (US, Canada, international).
• Build landing pages that convert. You understand hierarchy, messaging, offers, and urgency.
• Run the CRO program. You have a backlog of hypotheses, prioritize by impact, and you're always running something.
• Drive email and lifecycle marketing. You build emails that earn trust and drive revenue.
• Lead and develop a team. You'll manage a Marketing Coordinator and grow the team over time.
• Own the data. You can pull your own data, build your own reports, and extract insights.
• Collaborate across the business. You work closely with product, sales, and customer success.

Qualifications

• 5-8 years in digital marketing with at least 2 years managing paid acquisition.
• SaaS experience is strongly preferred.
• B2B, B2C, or prosumer experience.
• Enjoy writing headlines, ad copy, landing page copy, and email subject lines.

Requirements

• Performance-obsessed with a focus on ROAS, CPA, conversion rate, and MRR impact.
• Technically capable of building landing pages in HubSpot and setting up conversion tracking in GTM.
• Analytically rigorous, segmenting data by geo, device, audience, creative, and time period.
• Opinionated but adaptable, testing opinions and changing your mind based on data.
• Organized, managing multiple campaigns across multiple channels without dropping balls.
• Curious, reading marketing books, studying competitors, and testing new platforms.

Benefits

• Competitive compensation
• Generous wellness program
• Your choice of computer/hardware
• Paid vacation
• Remote work

Company Description

Sync.com is the leading privacy-first cloud storage and document collaboration provider, and a world leader in end-to-end encrypted cloud content management. Over 2.7 million businesses and individuals trust Sync to keep their files private, secure, and accessible. We're expanding into new markets, growing our enterprise offering, and building the team that will take us there.