• Set our crowdsourcing platform’s B2C Marketing Strategy: Collaborate with internal stakeholders to align marketing initiatives with brand and business goals. • Lead Market Research Initiatives: Conduct and oversee market research to identify trends, opportunities, and customer insights. • Create Content Strategy and Calendar: Develop and manage an ongoing content strategy and calendar to ensure consistent and engaging brand messaging. • Manage Paid Media Campaigns: Plan, execute, and optimize paid media campaigns across various platforms to maximize ROI. • Oversee Marketing Budget: Work closely with leadership to manage and allocate the marketing budget effectively. • Track and Optimize Campaigns: Partner with the Data and Analytics team to monitor campaign performance and implement optimizations. • Suggest and Implement New Communication Channels: Proactively identify and integrate new channels to enhance brand communication. • Collaborate with Community and Reputation Management Teams: Ensure consistent brand communication standards across all touchpoints. • Oversee Brand Design and Direction: Guide the brand's visual and strategic direction to maintain a cohesive and impactful presence.