• Ensure THV value messages are consistently developed and delivered, and customer feedback on value proposition is communicated to internal THV leadership. • Establish and maintain effective working relationships with key stakeholders at hospitals engaged in THV procedures, including hospital executives, cardiovascular administrators, quality, finance, documentation integrity, billing, and physicians (interventionists and surgeons), to support the site in establishing and maintaining a THV program through the development and implementation of reimbursement plans (coding, coverage, payment) unique to each provider. • Articulate a thorough understanding of the structural heart landscape, trends, and market insights. • A strong understanding of the commercial and government payor landscape including coverage policies and payment processes. This will include managing and addressing coverage policy issues with payors, as necessary. • Understand health economic and quality content: billing, coding, payment, coverage, policy, hospital finances, structural heart program innerworkings, cath lab and OR processes, clinic, and procedural expertise, etc. • Identify needed additional expertise and quickly assimilate information and communicate trends, clinical research, policies, etc. and how they will impact TAVR/Structural Heart business. • Identifies market trends and customer needs and supports development of strategies and resources for their customers and team. • Manage demands and needs of multiple programs and customers. • Provide high touch program support and build access to key leaders within each organization. • Build a strategic relationship and serve as a supporting role to our aligned business partners including sales, marketing, government affairs, and medical/clinical affairs. • Assist our Regional and Territory Sales Managers in the development, implementation, and management of strategic initiatives within geography. • Perform other duties and responsibilities as assigned.