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Role Description

This role involves developing and executing strategic marketing initiatives aimed at enhancing engagement, growth, and retention in key academic and research segments.

• Develop a strong understanding of key customer segments and markets, including librarians and researchers.
• Identify customer pain points, industry trends, and competitive dynamics to inform marketing strategies.
• Create compelling persona-based value propositions and segment narratives.
• Develop and execute marketing programs supporting product launches and thought leadership initiatives.
• Collaborate with teams to build and execute marketing plans aligned with business priorities.
• Create sales enablement tools and messaging briefs that enhance the buyer journey.
• Streamline content development processes and sales readiness efforts through collaboration.
• Partner with sales teams to improve commercial effectiveness through training and resources.

Qualifications

• 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors.
• Proven track record in go-to-market strategies that yield measurable outcomes.
• Understanding of marketing and sales alignment, familiar with Challenger Sales methodology.
• Experience creating enablement content, narratives, and digital marketing assets.
• Analytical mindset with a strong focus on using metrics for strategy optimization.
• Excellent communication, project management, and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus.

Requirements

• 7+ years of experience in B2B marketing or product marketing, preferably in SaaS or academic sectors.
• Proven track record in go-to-market strategies that yield measurable outcomes.
• Understanding of marketing and sales alignment, familiar with Challenger Sales methodology.
• Experience creating enablement content, narratives, and digital marketing assets.
• Analytical mindset with a strong focus on using metrics for strategy optimization.
• Excellent communication, project management, and stakeholder engagement skills.
• Bachelor’s degree in Marketing, Business, Communications, or related field; advanced degree is a plus.

Benefits

• Competitive salary with an opportunity for an annual incentive bonus.
• Work from home flexibility within a robust and supportive team environment.
• Country-specific benefits that promote well-being and happiness.
• Opportunities for professional growth and skill development.
• Culture of collaboration and innovation.