• Leading the development and tracking the implementation of a marketing and market expansion incentive program for Lynker’s grant award from the U.S. Department of Agriculture (USDA) Natural Resources Conservation Service (NRCS). • liase with project partners, including producer stakeholder organizations, marketing consultants, and agricultural producers to provide effective producer support. • Promote the program-wide efforts publicly and network with institutional purchasers. • Create and administer a marketing and market expansion incentive program framework. • Coordinate the collection, validation, and stewardship of federally required reporting data. • Provide high-level partnership alignment with statewide stakeholder organizations marketing efforts, policymakers, food system and marketing experts, and buyers. • Collaborate with key stakeholders in various market segments to disseminate consumer education about Hawaiʻi-grown commodities.