• Execute field marketing strategies aligned with company objectives and sales targets, with a focus on programs that directly drive pipeline • Manage the field marketing budget, ensuring optimal ROI on all programs and activities • Partner with sales leadership to identify key opportunities and design targeted marketing campaigns • Plan and execute regional marketing programs, including tradeshows, conferences, roadshows, and customer workshops, with strong attention to logistics and detail • Drive end-to-end planning and execution of field marketing events — from initial selection and strategy through on-site management and post-event follow-up • Own the end-to-end management of field marketing events, including community events, tradeshows, conferences, and customer events • Manage end-to-end event logistics including booth setup, shipping, vendor coordination, and on-site execution to ensure flawless delivery • Measure and report on event ROI and impact on pipeline generation • Coordinate with executive and C-suite speakers on event participation, managing deadlines for abstracts, talk tracks, and deliverables with patience and persistence • Manage relationships with marketing agencies and contractors, overseeing deliverables and ensuring programs are executed on time and on budget • Work collaboratively with internal stakeholders and oversee external contractors and agencies to execute field marketing programs • Partner cross-functionally with sales, product marketing, content marketing, and demand generation to align on program goals and maximize impact • Run sales-aligned programs with a commercial lens, ensuring events and campaigns are focused on generating meetings and pipeline for the sales team