CadRemit

Simplifying money transfers to Canada for Nigerians.

Performance Marketing Manager

Performance MarketingPerformance MarketingFull TimeRemoteTeam 1-10Since 2023H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

6 days ago

Salary

Not specified

Bachelor Degree4 yrs expEnglish

Job Description

• Manage and optimize paid acquisition channels including Google Ads, Meta Platforms, and TikTok • Scale user acquisition while maintaining target Customer Acquisition Cost (CAC) and Lifetime Value (LTV) ratios • Optimize the full conversion funnel from ad engagement to funded wallet • Plan and execute A/B tests across ad creatives, landing pages, and campaign messaging • Monitor campaign performance using attribution and analytics tools such as Google Analytics 4 and AppsFlyer • Develop and manage targeting campaigns to re-engage users • Collaborate closely with Product and Compliance teams to ensure campaign alignment with regulatory requirements • Ensure marketing communications maintain clear, transparent, and compliant financial messaging

Job Requirements

  • 4-5 years of experience in performance or growth marketing
  • Demonstrated experience managing and scaling paid acquisition budgets of $20K+ per month
  • Strong understanding of marketing attribution models
  • Proven experience marketing regulated financial products
  • Ability to work effectively within compliance and regulatory review processes for marketing campaigns
  • Data-driven mindset with the ability to analyze performance metrics
  • Deep understanding of diaspora markets or cross-border remittance ecosystems is considered a strong advantage

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

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