This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

We're hiring a Head of GTM (Outbound)! This is the other half of our marketing leadership. Our Fractional CMO owns the narrative — brand, content, storytelling, category creation. You own distribution.

• Outbound acquisition through direct outreach, automation, and AI-powered systems across email, LinkedIn, Facebook, DMs, groups, and communities.
• No paid ads. No performance marketing. No CPMs.
• Building outbound from zero — there is no existing motion.
• Work hands-on with GTM engineers to design experiments, stand up the infrastructure, and create the playbook from scratch.
• Run fast experiments across multiple outbound channels.
• Analyze data to model CAC by channel and decide where to focus efforts.
• Manage a growing team of outbound specialists.
• Push AI automation to replace manual effort without sacrificing quality.
• Protect stealth mode by ensuring outreach feels organic.
• Collaborate with the CMO to align outbound messaging with brand narrative.
• Report on performance with clarity and take ownership of results.

Qualifications

• Technical and hands-on experience with outreach tools and automations.
• 0-to-1 experience in building outbound motions from scratch.
• Deep fluency with GTM tooling such as Clay, Phantom Buster, Apollo, Instantly, Dripify, HubSpot, Zapier/Make, GoHighLevel, or similar.
• AI-native with experience in using AI for copy variation and automation.
• Data-driven decision maker with experience in building dashboards and tracking metrics.
• Fast experimenter who measures in days, not quarters.
• Experience leading a team of outbound specialists or GTM operators.
• Systems thinker who understands the whole outreach pipeline.
• Ability to thrive in startup environments with no playbook.
• Stealth-aware regarding early-stage company exposure.

Requirements

• Not a marketing manager who delegates everything.
• Not a brand marketer, content strategist, or creative director.
• Not a paid media buyer or performance marketer.
• Not someone who needs a finished playbook handed to them.
• Not someone who requires clean data and a stable operation before they can do their job.

Benefits

• Up to $400,000 max total compensation in Tier 1 cities; cash and equity components to be negotiated.