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Role Description

This role offers a unique opportunity to shape how customer insights drive marketing strategy across the entire customer journey. You will gather, synthesize, and operationalize feedback from diverse channels—including interviews, surveys, support tickets, and reviews—to ensure messaging, education, and advocacy programs truly reflect customer needs. Acting as both a strategist and hands-on executor, you will identify advocates, craft compelling stories, and influence cross-functional teams including Product, Sales, and Growth. Your work will directly impact customer engagement, retention, and acquisition by translating real customer experiences into actionable marketing initiatives. This position thrives in a collaborative, remote-first environment where creativity, autonomy, and a deep understanding of B2B SaaS customers are highly valued.

• Build and maintain a customer insight engine by gathering and analyzing feedback from multiple sources to inform Marketing, Product, and Sales strategies.
• Identify and cultivate customer advocates, developing long-term relationships and activating their stories for campaigns, launches, and competitive positioning.
• Ensure customer voices are integrated into marketing efforts across website content, lifecycle emails, campaigns, and other communication channels.
• Test and validate marketing initiatives by collecting direct customer feedback, analyzing results, and providing actionable recommendations.
• Map customer education needs and design content strategies to fill gaps, improving adoption, success, and engagement.
• Produce tangible outputs including case studies, testimonials, video quotes, messaging frameworks, and insight reports for internal teams.
• Influence cross-functional teams to prioritize customer experience in decision-making, aligning marketing, product, and growth initiatives with customer insights.

Qualifications

• 5+ years of experience in B2B SaaS marketing, with a focus on customer-led initiatives.
• Proven ability to conduct in-depth customer interviews and synthesize insights into actionable marketing strategies.
• Strong storytelling skills and experience in shaping messaging and positioning based on customer proof points.
• Comfortable designing processes and systems from scratch to capture, organize, and leverage customer feedback.
• Demonstrated experience working cross-functionally with Product, Sales, and Growth teams.
• Ability to balance strategic thinking with hands-on execution, including content creation, interviews, and campaign implementation.
• Excellent verbal and written communication skills with a knack for translating complex customer insights into clear, compelling marketing initiatives.
• Curious, analytical, and execution-oriented with a proactive, collaborative approach.

Benefits

• Competitive compensation with goal-based bonus opportunities.
• Paid Time Off: 5 weeks upon joining, plus Winter Holiday Break; additional PTO accrued annually.
• Flexible work option: 80% schedule available (4-day workweek at 80% pay).
• Paid parental leave for both primary and secondary caregivers.
• Sabbatical: 1-month paid sabbatical after 5 years of service.
• Healthcare (US residents): Medical, Dental, Vision with HSA option and Dependent Care FSA.
• 401(k) plan (US residents): 6% employer match with immediate vesting.
• Remote-first, collaborative, and supportive environment with opportunities for professional growth and cross-functional impact.