#WeArePatterson. We strengthen the people who keep us and our animals healthy.

Marketing Manager

MarketingMarketingFull TimeRemoteTeam 5,001-10,000Since 1877H1B No SponsorCompany Site LinkedIn

Location

Colorado

Posted

46 days ago

Salary

$85.5K - $114.0K / year

Bachelor Degree5 yrs expEnglish

Job Description

• Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category • Work closely with the Director of Private Label to identify targeted product growth opportunities • Develop relevant messaging and promotion offers to engage these target segments to purchase • Develop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growth • Assist with process improvement projects to streamline current approaches • Understand target customer pain points and what is valued through voice of customer research • Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions • Attend external networking/ learning events to ensure awareness of marketing advancements • Attend trade shows, buying shows, and sales meetings to work the booth or present to the teams • Perform other Marketing Manager duties as assigned

Job Requirements

Bachelor’s Degree in Marketing, Communications or related field
At least 5 years of Marketing/Communications experience required
Proven ability to work with sales representatives and an understanding of the customer sales cycle
Knowledge of the animal health space, preferably in the production animal space
Understanding of the dealer, veterinary, and direct-to-producer channels
Proven ability to develop and execute a strategic marketing plan
Experience meeting project deadlines and achieving KPI goals while delivering positive ROI
Appreciation for and understanding of various marketing technologies e.g. marketing automation
Strong communication skills, both verbal and written
Confident, outgoing, detail-oriented self-starter
Curious with a drive to achieve results and develop /sharpen marketing skills
Ability to prioritize multiple deadlines
Ability to adapt quickly to shifting priorities
Excellent organization and project management skills
Ability to utilize Excel spreadsheets
Ability to read through large amounts of data to find trends, opportunities, pain points, etc.
Ability to create presentations and present to large groups of people