• Provide ongoing coaching through ride-alongs, joint customer calls, and account reviews. • Build individualized development plans for sellers. • Reinforce best practices for both short-cycle and long-cycle project selling. • Support the execution of key commercial initiatives designed to expand market presence, strengthen customer relationships, and increase revenue opportunities. • Partner with regional leadership to align sales teams with strategic priorities, including market development, customer expansion, and organizational growth initiatives. • Ensure visibility, communication, and field adoption of assigned commercial priorities. • Ensure consistent use of the UFT Standard Sales Process across all Eastern rep firms. • Reinforce required weekly, monthly, and annual sales activities tied to pipeline development, territory planning, and long-term opportunity management. • Drive accurate and consistent use of CRM/ERP systems for forecasting, opportunity tracking, and reporting. • Lead the regional onboarding process for all new sellers. • Deliver training on UFT product pillars, customer segments, selling behaviors, and Eastern Region market dynamics. • Track onboarding milestones and continuously improve ramp-time effectiveness. • Partner with Regional Presidents and sales managers to evaluate territory structure, customer engagement, and growth opportunities. • Review pipeline trends, forecast accuracy, and performance analytics to inform decision-making. • Share field insights with senior leadership regarding risks, opportunities, and emerging needs. • Build strong, trust-based relationships with sellers and managers across the Eastern Region. • Promote a culture of accountability, collaboration, and continuous improvement. • Influence without authority across a multi-company structure.