• Manage and optimize integrations between HubSpot and the broader marketing technology stack to ensure systems operate smoothly and efficiently. • Improve and scale marketing operations processes, including lead scoring models, nurture programs, and the adoption of AI-driven tools to increase operational efficiency and campaign effectiveness. • Establish and enforce best practices for lead and contact lifecycle management across marketing and sales teams. • Lead the implementation and maintenance of integrations across marketing platforms, partnering cross-functionally to support automation, tracking, and reporting. • Advocate for and implement AI-powered solutions to automate marketing and sales workflows and support scalable growth. • Utilize and manage modern go-to-market tools such as Common Room, Nooks, and similar platforms. • Analyze the performance of marketing programs, monitor conversion rates across the funnel, and provide recommendations to improve campaign effectiveness. • Build and distribute key marketing performance reports, including advertising performance, lead source attribution, pipeline generation, marketing influence, and campaign impact. • Partner closely with Sales, IT, and Operations teams to ensure reliable data flow, effective CRM follow-up processes, and smooth campaign execution. • Support email marketing initiatives, including campaign setup, nurture program execution, testing, and performance analysis. • Identify and implement improvements to marketing systems and workflows to increase scalability, automation, and operational efficiency. • Manage marketing budget operations including vendor contracts, invoice processing, expense tracking, and budget forecasting.