• Achieve Sales Goals: Deliver principals’ objectives, including volume and sales fundamentals such as merchandising, assortment, pricing, and shelving goals at the assigned customers, all at the lowest cost. • Strategic Planning: Develop a comprehensive Customer Business Plan that aligns with the principals’ business priorities and drives long-term success. • Client Engagement: Personally call on all decision-makers at the customer to present and sell business plans, programs, and concepts that enhance business results. • Cost Management: Achieve results at the lowest possible selling cost while maximizing company revenue through brokerage, commissions, bonuses, contest earnings, and more. Oversee all manufacturers’ expenditures at the customer. • In-Store Presence: Ensure a competitively superior in-store presence in the assigned stores by calling on headquarters, supervisors, and other customer operations personnel for both direct and indirect customers. • Trade Marketing: Manage manufacturers’ trade marketing funds, process direct shipments via the Sales Support Coordinator, and leverage data to sell concepts to the customer. • Budget Adherence: Operate within the designated budget, ensuring efficient use of resources. • Proactive Communication: Maintain open lines of communication with key principals to ensure alignment and collaboration. • Retail Initiatives: Collaborate with Retail Sales Managers on major retail initiatives, including new product introductions, selling drives, and contests. • Market Knowledge: Utilize your knowledge of the customer, market, and principal to involve marketing, technology, and administrative resources in achieving objectives. • Timely Information Sharing: Provide timely information on selling priorities to Retail Sales Managers, supervisors, and shared resources in marketing, technology, and administration. • Team Collaboration: Share information and customer/principal insights with team members to build organizational capacity and drive collective success. • Technology Utilization: Utilize computer systems and technology to achieve the objectives of the Customer Business Plan and continuously develop and maintain skill levels to support the use of Acosta communication systems. • Feedback and Improvement: Provide feedback to the Team Leader and/or General Manager on ways to build organizational capacity and improve business operations. • Special Projects: Complete special projects as requested, contributing to the overall success of the team.