• The Senior Digital & Marketing Analyst is responsible for measuring, optimizing, and analyzing marketing and digital initiatives across channels to drive measurable business outcomes. • This role owns digital performance reporting, with a strong emphasis on analyzing individual user behaviors on our website to enable targeted, data-driven personalization strategies that enhance customer engagement, loyalty, and revenue growth. • The analyst will build robust data pipelines in BigQuery, merge datasets using SQL and visualization tools like Power BI, and derive actionable insights from user sessions, conversion metrics, and cross-channel performance. • This position collaborates closely with IT, Marketing, Sales, and Digital leaders to translate insights into personalized campaigns and continuous improvements. • This role maximizes the return on digital and marketing investments by delivering precise performance insights, enabling personalized user experiences based on website usage, and driving targeted execution. • The Senior Digital & Marketing Analyst directly contributes to enhanced customer engagement, loyalty, retention, and revenue growth through bridging advanced analytics with strategic personalization.