• Serve as the primary administrator of our HubSpot Marketing Hub, overseeing configuration, optimization, and day-to-day system health. • Build and manage advanced marketing workflows, nurturing tracks, customer journeys, behavioral triggers, and lifecycle programs. • Create and maintain best-practice campaign structures, templates, and governance frameworks. • Design and optimize web forms, conversion paths, and lead capture experiences across our multiple web properties. • Ensure data quality, deduplication, enrichment, and consistent CRM hygiene across regions and teams. • Represent our larger MarTech stack beyond HubSpot - including 6Sense, Qualified, Pathdactory and more - on matters of corporate IT Strategy and operational excellence. • Develop high-quality dashboards, reports, and attribution insights for Marketing, SDR, and Sales leadership - both within Hubspot, and by leveraging Hubspot data in other reporting and analytic environments. • Partner with campaign owners to analyze performance, identify conversion bottlenecks, and recommend optimizations. • Leverage buyer intent signals, lead scoring models, and intent-based segmentation to improve targeting and pipeline creation. • Apply HubSpot’s SEO, Customer Journey & content optimization tools to improve organic performance and on-page effectiveness. • Build and enhance enterprise-grade lead scoring frameworks incorporating behavioral, firmographic, and intent data. • Collaborate with Sales Operations, SDR Leadership, and RevOps to optimize lead routing to global sales teams. • Continuously evaluate scoring and routing logic to maximize pipeline quality and speed-to-lead performance. • Own and optimize integrations with key enterprise systems, including Salesforce, PathFactory, 6sense, Qualified, webinar platforms, data enrichment tools, and analytics platforms. • Work closely with IT/Security to ensure deployments meet global security standards and reflect strong access controls. • Manage configuration changes, API-based integrations, and vendor relationships where needed. • Maintain compliance with GDPR, CASL, CAN-SPAM, and other regional regulations. • Implement permissioning, auditing, and security controls to ensure responsible data stewardship. • Lead governance for data retention, lawful basis tracking, double opt-in processes, and global privacy workflows. • Bring a fresh, strategic perspective to how our organization uses HubSpot. • Lead a ground-up modernization effort of our HubSpot deployment—improving structure, automation, governance, and scalability. • Evangelize best practices across marketing, SDR, and sales teams. • Conduct training, documentation, and implementation of new processes that elevate platform excellence.