• Platform Ownership: Serve as the primary administrator and expert for our marketing technology stack, with a primary focus on HubSpot Marketing Hub and Operations Hub. • Technical Implementation: Implement and manage marketing assets such as forms, CTAs, and trackable assets. • Ensure proper lead flow and attribution. • Integrations: Manage integrations with key platforms like Salesforce, Zoom, and others, ensuring a seamless flow of data between systems. • System Maintenance: Proactively manage and maintain the technology stack, including user permissions and system updates. • Data Integrity: Be directly responsible for the health and cleanliness of our HubSpot database. Partner with Director of Data to ensure data accuracy, consistency, and completeness. • Data Enrichment & Hygiene: Implement strategies and tools for data enrichment and regularly perform maintenance tasks, including deduplication and data standardization. • Segmentation & Personas: Manage the creation and maintenance of a well-structured contact database, enabling targeted marketing efforts through sophisticated segmentation and persona data. • Compliance: Ensure all data practices are compliant with relevant regulations (e.g., GDPR, CCPA). • Lead Management: Maintain and optimize lead scoring models and routing rules to ensure qualified leads are delivered to the right sales reps in a timely manner. • Process Improvement: Identify opportunities to streamline and automate system processes to increase efficiency and scalability. • Optimization: Continuously monitor campaign performance, identify areas for improvement, and implement A/B tests to optimize conversion rates and engagement. • Cross-Functional Alignment: Partner with Marketing and Business Operations to ensure a seamless lead handoff process to agentic AI and SDR. • Stakeholder Support: Provide support and training to internal stakeholders on HubSpot functionality and best practices.