• Lead social strategy and execution for Consumer Products partnerships and Spanish‑language channels, aligning all content with the franchise’s broader brand voice and marketing objectives. • Develop social content calendars, campaign approaches, and channel‑specific strategies tailored to Spanish‑speaking audiences. • Partner cross‑functionally with marketing, product, integrated teams, and stakeholders to understand priorities, timelines, and KPIs, translating them into effective social plans. • Act as a strategic bridge between business goals and creative execution, helping shape briefs and providing guidance to creative partners. • Manage day‑to‑day social operations: content planning, scheduling, drafting copy, publishing, and community engagement. • Craft culturally relevant, platform‑specific content that resonates with gaming communities. • Create, curate, and elevate content—highlighting creators, UGC, community moments, and Consumer Products stories. • Ensure tone consistency and brand alignment across all channels. • Engage authentically with players, creators, partners, and brands across social platforms. • Support light moderation tasks as needed to maintain a positive and inclusive community environment. • Track social performance across channels, providing insights and data‑driven recommendations. • Contribute to performance dashboards, campaign recaps, and ongoing optimization efforts. • Use data storytelling to demonstrate content impact and inform future planning. • Maintain a strong pulse on social trends, gaming culture, creator ecosystems, and emerging platform behaviors. • Identify opportunities to authentically connect cultural moments to the brand and Consumer Products offerings.