• Lead the vision, strategy, and end-to-end execution of Zip's owned event portfolio, managing the full lifecycle from concept and creative direction through production planning, agency management, budget ownership, on-site execution, and post-event analysis. • Identify, design, and execute one-off brand moments: pop-ups, immersive activations, and in-market stunts that stop people in their tracks, generate earned media, drive social amplification, and create genuine cultural relevance. • Build and own Zip's brand event calendar, designing the tentpole moments that anchor our broader field marketing and third-party event strategy. • Own the end-to-end promotional strategy for each event across digital and physical channels, including email, social, paid media, sponsorships, direct physical invitations, and event websites. • Serve as the connective tissue across brand, product marketing, corporate messaging, design, lifecycle, field marketing, sales, and customer success. Manage high-caliber event production agencies and creative vendors to execute at the highest level.