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Role Description

Smart Start is seeking a highly motivated, competitive, and relationship-driven Business Development Representative to expand market presence and develop strategic influencer partnerships within an assigned territory. This is a primarily field-based sales role focused on building strong, in-person relationships with key influencers, government officials, and referral sources who drive end users to utilize Smart Start alcohol monitoring and ignition interlock products. The ideal candidate thrives in face-to-face selling environments and is energized by developing new business through personal interaction and full territory ownership. Bilingual Spanish proficiency is required.

Essential Duties and Responsibilities

• Establish, develop, and maintain strong in-person relationships with current and prospective influencers within assigned territory.
• Generate new sales through proactive outreach, structured territory planning, and relationship cultivation.
• Expand product market share by identifying and developing new referral sources.
• Evaluate influencer needs and build productive, long-term partnerships that drive consistent lead generation.
• Provide technical expertise and consultative support to government officials and referral partners.
• Educate partners on product functionality, reporting platforms, and compliance features.
• Attend trade shows, industry conferences, and state-level meetings related to alcohol monitoring and ignition interlock programs.
• Serve as a territory expert on state regulations, impaired driving laws, ignition interlock requirements, and alcohol monitoring standards.
• Develop and execute competitive sales strategies tailored to local market dynamics.
• Gather market intelligence to maintain Smart Start’s competitive advantage.
• Maintain proficiency in Smart Start products, CRM systems, and monitoring platforms.
• Conduct consistent face-to-face meetings to strengthen referral pipelines and territory growth.

Core Competencies

• Strong relationship-building and in-person engagement skills.
• Competitive drive with high levels of initiative and accountability.
• Excellent verbal, written, and presentation communication skills.
• Ability to deliver clear, confident, and effective sales presentations.
• Business and territory management acumen.
• Strong problem-solving and decision-making capabilities.
• Proficiency in sales communication tools (email, text, phone, social media, CRM).
• Strong organizational and time management skills.
• Industry knowledge related to alcohol monitoring and ignition interlock programs.

Qualifications

• Bilingual in Spanish and English.
• Proven experience in sales or business development.
• Ability to work independently in a field-based environment.
• Strong interpersonal and relationship-building skills.
• Ability to demonstrate and utilize breath alcohol testing devices on a continual basis.
• Valid driver’s license and ability to operate a motor vehicle.

Highly Preferred

• Experience in impaired driving, ignition interlock, or alcohol monitoring programs.
• Associate or Bachelor’s degree.

Work Environment & Travel

• Field-Based Role: Approximately 80% of time spent in the field developing and managing influencer relationships.
• Overnight Travel: Approximately 40%, including occasional weekend travel for conferences and industry events.

Technical Skills

• Above-average computer proficiency.
• Experience with Microsoft Office Suite.
• CRM and proprietary software system experience.

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers to handle, or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills aptitudes and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others.

The requirements listed in this document are the minimum levels of knowledge, skills or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.