• Own the Growth Strategy End-to-End • Define the vision and strategy for product-led growth across acquisition, core usage, engagement, and monetization • Ensure Growth, Core, and Engagement teams operate as a unified system rather than isolated funnels or features • Balance short-term growth opportunities with long-term product quality, trust, and user value • Lead & Scale High-Impact Product Teams • Lead and actively develop senior product leaders across Growth, Core (Canvas), and Engagement • Build strong leadership capacity within your teams, setting clear expectations around ownership, outcomes, and decision-making • Foster a culture of experimentation, customer empathy, and accountability for results • Ensure teams are empowered to move fast while maintaining high product quality • Drive User-Centered Monetization • Own the product strategy for monetization, ensuring revenue growth is aligned with genuine user value • Guide pricing, packaging, and conversion strategies that enhance, not compromise, the user experience • Ensure monetization is thoughtfully integrated across the lifecycle, from first value to long-term expansion • Champion Experimentation & Data-Informed Decision Making • Establish experimentation as a core operating principle across the growth organization • Ensure teams use data, research, and experimentation to validate hypotheses and guide investment decisions • Partner with Data and Analytics teams to define the metrics that matter and ensure clear visibility into performance • Executive & Cross-Functional Leadership • Lead a cross functional team consisting of marketing experts, engineers, analysts and product managers to execute against a growth strategy through the user lifecycle • Partner closely with Design, Engineering, Marketing, Sales, and Customer Success to align growth strategy across the company • Act as a strategic thought partner to executive leadership on growth, PLG strategy, and monetization • Represent growth priorities and tradeoffs clearly and credibly at the executive level