• Develop and execute comprehensive go-to-market strategies aligned with Data Center business plan. • Serve as the primary marketing lead for assigned industry, translating business objectives into measurable marketing initiatives that support pipeline growth and market differentiation. • Conduct industry, client, and competitive research to identify emerging trends, growth opportunities, and strategic positioning. • Identify cross sector and cross market opportunities that enhance industry offerings and expand client reach. • Plan and manage industry focused marketing programs and campaigns, including conferences, sponsorships, client events, association involvement, webinars, thought leadership campaigns, and digital marketing initiatives. • Oversee development of marketing collateral such as brochures, case studies, presentations, videos, email campaigns, and social media content, ensuring brand consistency and industry relevance. • Support client capture strategies by partnering with Business Development and technical teams on pursuit-specific marketing efforts. • Work closely with Market Directors, Sector Leaders, and Sales teams to align marketing activities with revenue objectives. • Collaborate with internal creative and communications teams to deliver integrated marketing campaigns across all channels. • Build and maintain relationships with key industry associations, conferences, and influencers relevant to Data Centers. • Ensure all marketing initiatives align with corporate brand standards and messaging. • Manage marketing budgets for assigned industries and track performance against goals. • Measure and report on campaign effectiveness, adjusting strategies based on performance data and business priorities.