Miro

We’re a visual workspace for innovation, built for distributed teams of any size.

Go-to-Market Lead

Product MarketingProduct MarketingFull TimeRemoteTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

6 days ago

Salary

Not specified

5 yrs expEnglish

Job Description

• Own and drive the end-to-end GTM strategy and execution for Miro Workshops • Run discovery, demos, pilots, and closes with lighthouse accounts; co-sell with AEs/NPIs; create early reference wins • Build the launch and growth plan (targets, plays, assets, enablement), run weekly cadences, and unblock cross-functional delivery • Feed crisp market signals, prioritize GTM-critical gaps, and align roadmap sequencing with revenue impact • Refine positioning, messaging, and market education and ensure consistent pitch and proof points • Ship the demo storyline, objection handling, competitive angles, proof kits, and customer stories; train NPIs/AEs/CSMs • Stand up repeatable campaigns and partner motions; instrument lead → win funnel; run win/loss and VOC loops • Build dashboards, forecast ARR, and drive weekly "plan vs. actual" with clear corrective actions

Job Requirements

  • 5–8+ years in B2B SaaS GTM, sales, or business development (must have active selling experience)
  • Entrepreneurial DNA: 0→1 builder, comfortable in ambiguity, hands-on and fast
  • Strong product understanding and the ability to translate customer problems into crisp GTM asks
  • Proven cross-functional leadership (PMM, Product, Sales, Growth, RevOps) without direct authority
  • Bonus: Ex-founder, workshops/facilitation familiarity, or selling to professional services buyers

Benefits

  • Global benefits package offering equity
  • Wellbeing benefit
  • WFH equipment allowance
  • Annual Learning & Development stipend

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