ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritizes mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

THE ROLE

We’re looking for a sharp, culture-driven Director of Partnerships to lead the strategy, development, and execution of high-impact celebrity, influencer, creator and brand partnerships that drive brand awareness, cultural relevance, customer acquisition, and revenue growth in the U.S. market. This role will work in close collaboration with our Global Marketing team, as well as Sales, Product, and E-commerce, to identify and activate strategic partnerships with top-tier talent, creators, platforms, and cultural moments.

Key Responsibilities: 

• Lead Trip’s U.S. brand partnerships strategy across celebrities, influencers, and brand collaborations to drive cultural relevance, awareness, and long-term brand equity

• Identify, negotiate, and manage strategic partnerships with celebrities, high-impact creators, talent agencies, management companies, and content platforms.

• Build and maintain a robust pipeline of talent and creator opportunities across social, experiential, digital, and content-led initiatives.

• Lead end-to-end partnership execution: brand, talent sourcing, creative ideation, business case development, contract negotiation, launch planning, and post-campaign analysis.

• Collaborate closely with the Global Marketing team to ensure alignment on brand positioning, creative direction, and campaign calendars.

• Work with regional marketing leads to localize global partnerships for the U.S. market and share best practices internationally.

• Partner with e-commerce and sales teams to develop performance-driven creator programmes that support product launches, promotions and retail moments. 

• Manage relationships with creators, influencers, and talent agencies.

• Oversee influencer seeding, ambassador programs, and long-term talent collaborations.

• Own partnership budgets, forecasts, and ROI measurement frameworks.

• Track performance metrics and deliver insights to optimize future partnerships.

• Represent the brand at industry events, talent showcases, conferences, and partner meetings.

ABOUT YOU

• 8–12+ years of experience in influencer marketing, celebrity partnerships, talent relations, or strategic marketing, ideally within high-growth CPG, DTC, or lifestyle brands.

• Proven track record of building and scaling successful celebrity and creator partnerships in the U.S. market.

• Strong negotiation skills and experience structuring complex complex talent, ambassador, and licensing deals.

• Deep understanding of the U.S. creator economy, social platforms, talent landscape, and cultural trends.

• Experience working cross-functionally with global teams in a fast-paced environment.

• Data-driven mindset with the ability to evaluate ROI and performance impact.

• Excellent communication, presentation, and relationship-building skills.

• Entrepreneurial, self-starter attitude with a high level of ownership and accountability.

• Experience launching talent partnerships in international markets.

• Existing network of talent agents, managers, creators, and influencer partners.

• Background in experiential marketing, talent-driven brand activations, or large-scale cultural moments.

This position is open to US citizens, US permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

THE PACKAGE