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Role Description

We’re seeking an Advocacy Manager to build and scale meaningful customer advocacy programs that amplify the voice of our customers and strengthen long-term relationships. This role will own the execution of Varonis’ advocacy initiatives, including customer stories, references, speakers, reviews, and peer engagement. You will work closely with Sales, Customer Success, Product Marketing, and Field Marketing to activate advocates across the customer journey.

• Own and execute Varonis’ customer advocacy programs, including testimonials, case studies, references, speakers, and peer engagement initiatives.
• Identify, recruit, and manage customer advocates across industries, regions, and segments.
• Build and manage a scalable customer reference program, including intake, prioritization, approvals, and fulfillment for sales, marketing, and analyst needs.
• Source, prepare, and support customer speakers for customer events and programs, flagship events, and field programs.
• Manage the end-to-end execution of customer stories, including outreach, coordination, approvals, and publishing across written, video, and live formats.
• Partner with Analyst Relations on third-party review programs (e.g., G2, Gartner Peer Insights), driving review generation and ongoing reputation management.
• Design and execute customer gifting and recognition programs, including gifts tied to customer achievements, milestones, advocacy participation, and key moments across the customer lifecycle.
• Support sales and field teams with advocacy assets that help accelerate pipeline, strengthen credibility, and support renewals and expansion.
• Partner with Product Marketing to source customer proof points, quotes, and use cases for launches and campaigns.
• Build scalable frameworks, processes, and tracking to grow advocacy participation and impact year over year.
• Measure and report on advocacy performance, including participation, engagement, and influence on pipeline and deal velocity.
• Ensure advocates receive a premium, thoughtful experience that reflects the Varonis brand and strengthens customer relationships.

Qualifications

• 3+ years of experience in customer marketing, advocacy, community, or related B2B SaaS roles.
• Proven experience working directly with customers to activate stories, references, or advocacy participation.
• Strong project management, operational rigor, and attention to detail.
• Comfort partnering cross-functionally with Sales, Customer Success, Marketing, and Product teams.
• Excellent communication and relationship-building skills, including experience working with senior-level stakeholders.
• A customer-first mindset with a passion for elevating customer voices.
• Ability to manage multiple initiatives in a fast-paced environment.
• Experience with CRM systems and advocacy or reference platforms is a plus.
• A collaborative, hands-on approach and drive to succeed.

Requirements

• This is a remote position that may require occasional travel to customer events.

Company Description

Varonis (Nasdaq: VRNS) is the leader in the data security market. We’re on a mission to help our customers protect their most sensitive data – no matter where it lives – with as little effort as possible.