• Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit. • Develop positioning, audience, and distribution strategies for new and existing products • Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences • Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth • Craft focused briefs, rooted in business and customer insights, for creative teams to execute against • Be a voracious consumer of culture and help highlight trends that can inform our creative strategy • Lead business performance recaps and findings with executive leadership team • Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect.