• Be the expert on our Velocity (mid-market and SMB) users. Identify new growth opportunities using customer insights, sales data, and market trends, and translate this into actionable and repeatable GTM strategies and product roadmap recommendations. • Partner closely with the regional demand gen, field, and partner marketing functions to design, execute, and optimize a scaled marketing engine focused on our tech-forward ICP in target industry verticals. Build compelling content and programming that bring Velocity users to Stripe, and then optimize and scale these programs. • Use data and insights from Sales and SD teams to identify opportunities to improve our sold funnel. Create compelling, value-based customer-facing messaging, assets, and sales plays that differentiate Stripe and help our sales teams win. • Develop and own the program roadmaps and KPIs to ensure accountability and measure impact.