• Actively manage and grow existing $12+ Million territory in Norcal/Reno market. • Manage strategic relationships with Tesla, Silicon Valley Mechanical, OMC, New Millennium, Valley Joist, Watts Watter, and others. • Aggressively engage all large and medium end-users to deliver Lincoln's total value proposition and increase sales. Provide technical support, demonstrations, and training where needed and where it will drive a positive sales result. Drive corporate and regional strategic initiatives with focus on growing Top Line, Alloy, Automation, and High Technology Products. • Develop strategies to grow business at key distribution partners within the territory. Manage relationship with Airgas, Linde, MJB, and Meritus. Provide distributor training as needed; support and promote corporate distributor programs, and create your own targeted programs to drive sales and increase share in this channel. • Provide end-user training support and promote all Lincoln products with a special focus on Automation products at these customers. • Drive Educational Programs to all major schools to increase product share, visibility in educational facilities, and total sales. • Assumes additional responsibilities as needed or directed in support of the Company’s 2030 Strategy.