• Drive teacher activation, adoption, and ongoing engagement with Newsela products through targeted plays and outreach. • Partner with CSMs to identify usage gaps and execute strategies that move teachers from rostered → active → engaged. • Support execution of adoption campaigns, events, and initiatives that increase meaningful product use. • Support curriculum alignment work for schools and districts, connecting Newsela content and products to instructional goals, standards, and pacing. • Develop and deliver curriculum-aligned resources, mappings, or guidance that help educators see immediate classroom relevance. • Partner with internal teams to scale curriculum alignment efforts across priority accounts. • Provide temporary customer coverage during CSM leave or capacity gaps, ensuring continuity and momentum for customers. • Support priority accounts with proactive engagement tied to adoption, usage, and instructional impact. • Pull, analyze, and synthesize customer data from Tableau, Salesforce, Gainsight, and other internal tools. • Surface actionable insights for CSMs that inform outreach, prioritization, and customer conversations. • Track progress against adoption and engagement goals and recommend adjustments based on data. • Support renewal motions through targeted adoption efforts that strengthen value realization. • Assist districts during decentralization efforts for renewals, ensuring a seamless process for both internal and external stakeholders. • Assist with preparation of complex renewal materials or quotes as needed, ensuring accuracy and alignment. • Create efficiencies for the CSM team by owning repeatable processes, playbooks, and executional work. • Maintain clean, accurate data in Salesforce and Gainsight to support forecasting, reporting, and customer health. • Contribute to continuous improvement of CS workflows and specialist programs.