• Become the high-tech manufacturing expert: Build deep knowledge of Propel’s product portfolio, differentiators, and buyer use cases—and be the internal “go-to” for how we win in high tech. • Own industry narrative and point of view: Define and communicate Propel’s perspective on the issues that matter most (faster innovation, supply chain risk, design reuse, quality/compliance, and AI across the product lifecycle). • Lead market and competitive intelligence: Stay close to the market through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations. • Shape strategy and influence the roadmap: Partner tightly with Product Management to prioritize what we build next, and convert capabilities into differentiated positioning and messaging for the high-tech vertical. • Drive integrated campaigns for key personas: Work with Demand Gen/Marketing to plan and execute programs that resonate with engineering, operations, quality, and executive audiences - and support annual marketing planning tied to growth goals. • Own packaging, pricing, and deal support: Help set pricing/packaging aligned to market expectations and competitive context; equip Sales with pricing guidance and support complex deals when needed. • Deliver content and enablement that performs: Create a steady stream of high-impact content (sales enablement, demand gen, analyst/earned media, exec-ready assets), train go-to-market teams, and continuously improve based on performance metrics and market feedback.