• Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals. • Lead, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths. • Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation. • Operate independently — you will set direction, make decisions, and drive execution without needing to be directed. • Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization. • Design and execute integrated campaigns spanning digital, content, events, social, and partner channels. • Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team. • Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting. • Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space. • Oversee the creation of high-quality content assets: white papers, case studies, blog posts, webinars, executive bylines, and video content. • Cultivate executive thought leadership programs that amplify the voices of company leaders across industry forums and digital channels. • Lead with an AI-first mindset — actively incorporate AI tools, agents, and automation into marketing workflows, campaign execution, and content production. • Evaluate and deploy AI-powered platforms to improve personalization, lead scoring, content generation, and campaign optimization at scale. • Establish best practices and internal playbooks for leveraging AI responsibly and effectively across the marketing function. • Define the marketing KPI framework in partnership with the CRO — establishing clear metrics that demonstrate marketing’s contribution to pipeline, revenue, and brand equity. • Build dashboards and reporting cadences that provide real-time visibility into campaign performance, funnel health, and return on marketing investment. • Continuously analyze and optimize spend allocation and channel mix to maximize pipeline ROI. • Own the company’s brand identity, messaging architecture, and visual standards across all touchpoints. • Develop and execute a social media strategy with deep expertise in LinkedIn — including organic content, paid campaigns, employee advocacy, and executive profile development. • Manage the company’s Glassdoor presence and employer brand narrative in collaboration with HR and leadership. • Oversee the company website, SEO/SEM strategy, and overall digital presence to drive inbound traffic and brand credibility. • Apply current best practices in B2B social media, including use of LinkedIn Sales Navigator, LinkedIn Ads, and social selling enablement. • Own the strategy and execution for all conferences, industry events, trade shows, and hosted events — ensuring strong ROI and pipeline contribution. • Identify high-value event opportunities, manage sponsorships, speaking submissions, and on-site logistics. • Coordinate executive presence at events and ensure consistent brand experience across all in-person and virtual activations.