• Tell the product story in a simple, clear, and compelling way to differentiate & share Geotab’s products with the world. • Build the marketing roadmap for growth of your product area. Define how we’ll achieve the next level of growth. • Bring your product stories to life with our marketing teams. • Develop razor-sharp customer insights and empathy. Build expertise and maintain a central repository of industry and growth trends, personas, competition, and distribution channels/partners. • Tag team with Product Manager in terms of being the “voice” of the product. Catering the message and documents to the individual and sales teams needs. • Help shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. • Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies. • Support the development of a variety of marketing materials including white papers, case studies, blog posts, PPT decks, sales tools, ROI calculators, and webinars to support product launches and ongoing marketing campaigns. • Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption. • Establish and maintain a feedback loop with customers to gather insights and inform product development and product marketing strategies. • Product growth, co-owner with the product team. In addition to this, monitor and analyze the performance of marketing campaigns associated with your product portfolio and product launches, providing detailed reports and recommendations for improvement. • Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI. • Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.