• Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints • Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy • Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation • Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing • Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing • Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates • Define brand media channel strategy and investment approach • Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage • Show up meaningfully in the spaces where our audience already lives, works, and creates • Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning • Own day to day management of creative, media, PR, influencer, and production partners • Evaluate agency performance and evolve roster as needed • Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep • Drive measurable improvements in brand awareness, trust, and cultural relevance over time • Own brand budget across media, production, partnerships, and agencies