• Lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance and business services industries • Own the full-funnel media strategy and execution—from awareness and consideration through quote generation, application completion, policy binding, and retention • Manage and mentor digital specialists, drive the paid media philosophy across the agency • Execute hands-on campaign setup, optimization, and management across all major paid digital platforms • Develop and execute high-volume lead-generation strategies focused on CPL (Cost Per Lead), CPQ (Cost Per Quote), CPA (Cost Per Acquisition), and ROAS targets • Monitor insurance industry trends, InsurTech innovations, competitive activity, and regulatory changes that impact media strategy • Oversee the development of robust, dynamic, and highly visual reports and dashboards to answer key business and media questions • Collaborate with Client Success teams, project leads, and leadership to ensure media plans are executed per approved strategies