• Lead the setup, configuration, and optimization of CRM systems for new and existing clients across multiple industries. • Design and implement comprehensive sales funnels, lead nurturing sequences, and customer lifecycle campaigns. • Develop sophisticated segmentation strategies and automated workflows that align with client business objectives and customer behaviors. • Create and maintain CRM integrations with third-party tools, websites, and marketing platforms to ensure seamless data flow. • Build and manage multi-touch marketing campaigns including email sequences, SMS campaigns, and automated follow-up systems. • Develop A/B testing strategies for campaign optimization, analyzing performance metrics to drive continuous improvement. • Create dynamic content and personalization strategies based on customer data and behavioral triggers. • Implement lead scoring models and qualification processes to improve sales team efficiency and conversion rates. • Serve as the primary CRM expert for assigned client accounts, providing strategic guidance on platform capabilities and best practices. • Conduct training sessions and workshops for client teams on CRM usage, campaign management, and performance analysis. • Troubleshoot technical issues, optimize system performance, and recommend platform upgrades or migrations when needed. • Collaborate with internal teams to ensure CRM strategies align with broader marketing campaigns and business objectives. • Maintain data hygiene standards, including list management, duplicate removal, and compliance with privacy regulations. • Create comprehensive reporting dashboards and provide regular performance analysis to clients and internal stakeholders. • Monitor key metrics including open rates, click-through rates, conversion rates, and customer lifetime value. • Identify opportunities for campaign optimization and revenue growth through data-driven insights.