Executive Director, Performance Marketing, Social Commerce
Location
California
Posted
8 days ago
Salary
$178.9K - $220K / year
Seniority
Lead
Job Description
Job Requirements
- 10+ years in growth and paid media
- 8+ years owning multi-channel acquisition for a Shopify-based DTC business (fitness, fashion, or personal care/CPG preferred)
- Experience managing paid media budgets exceeding $30M annually
- Experience leading cross-channel teams with 3+ direct reports
- Proven track record managing diversified paid media portfolios across Meta, TikTok, Google (Search, Shopping, YouTube), CTV, affiliate, influencer, and emerging channels such as Amazon, Snap, Pinterest, or OOH
- Experience partnering closely with analytics teams using MMM, MTA, and incrementality testing to inform channel strategy, budget allocation, and investment decisions
- Experience scaling social commerce, including direct ownership of TikTok Shop growth through merchandising strategy, creator activation, offer design, and paid amplification
- Deep understanding of DTC unit economics and growth levers, including CAC, MER, ROAS, LTV, payback, CVR, AOV, and cohort retention
- Demonstrated ability to manage eight-figure marketing budgets while balancing efficient acquisition with long-term customer value
- Omnichannel marketing experience preferred, including exposure to retail and marketplace environments
- Strong cross-functional leadership with the ability to partner effectively across e-commerce, creative, analytics, product, and agency partners.
Benefits
- Comprehensive benefits suite
- Annual bonus opportunity
- Employee stock purchase plan
- 401k plan with company match
- 12-week Maternity/Paternity Leave paid at 100%
- Employee perks & discounts
- Training & career development
- Generous PTO
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