• Responsible for the strategy, planning, execution and management of paid media plans supporting multiple lines of business within the WM umbrella. • Establish paid media strategy and goals that align with corporate and departmental objectives. • Drive business growth through national paid media campaigns for residential and commercial services. • Manage corporate brand media including campaigns that are a part of sports sponsorships. • Manage media budgets with a performance-driven mindset. • Develop and maintain reporting tools that monitor performance and identify optimization opportunities.