• Collaborate with product and marketing teams to create compelling product positioning and messaging that resonates with diverse audiences. • Conduct competitive analysis and shape strategies to highlight our unique strengths across key markets. • Drive sales enablement, providing the sales team with insights from data and competitive research to meet customer needs, ensuring clear differentiation in the market. • Create and distribute essential sales tools and resources, including presentations, product sheets, and training materials, to keep the sales team informed and effective. • Partner with the events team to enhance product presence and engagement at conferences and events, including ownership of the conference presentation proposal process. • Plan and execute successful product and feature launches, coordinating seamlessly with cross-functional teams. • Keep abreast of industry trends and technologies to identify new opportunities which ultimately serve the long-term strategy to position products. • Track the effectiveness of product marketing initiatives, making data-driven recommendations for improvement.