• Develop comprehensive, data-driven GTM strategies for new product launches and significant feature updates. • Define and validate target audiences and market segments • Deeply understand the competitive landscape • Strategically position the product, and establish competitive differentiation based on insights from both internal stakeholders and customer feedback. • Develop clear and compelling product messaging that effectively communicates the value proposition to various customer segments. • Partner with product management to leverage market insights for defining optimal product packaging and pricing strategies aligned with business objectives. • Develop messaging, positioning, and pricing that enables us to win vs. competitors • Collaborate closely with Product and Engineering to deeply understand Prokeep's upcoming product and feature roadmap and define and orchestrate the plan to quickly and efficiently deliver to market and achieve desired outcomes • Establish and continually refine Prokeep’s standardized Product Marketing "playbook" that clearly defines the jobs to be done, roles and responsibilities, so that Prokeep can efficiently launch products and features of varying scope. • Drive seamless execution of the GTM playbook by coordinating with cross-functional teams, including Sales, Marketing, Customer Success, Revenue Operations, and Enablement, to maximize launch impact. • Define essential content requirements for successful product and feature launches. • Produce high-impact product and customer content (e.g., battle cards, landing pages, FAQs, videos, case studies, webinars). • Manage the internal and external distribution of this content across all relevant channels (e.g., website, sales collateral, presentations, internal wikis). • Ensure all content clearly communicates the product's benefits, use cases, and competitive advantages to both the market and current customers. • Define and measure success for all product marketing initiatives, demonstrating a clear return on investment (ROI). • Cultivate continuous improvement by creating and utilizing internal stakeholder and customer feedback loops to ensure continuous iteration and improvement of the product marketing GTM motion.