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Role Description

CData is building the data layer between AI and ROI. Our Connect AI platform is the first managed MCP (Model Context Protocol) solution for enterprise AI—delivering live connectivity to 350+ data sources, source-level semantic intelligence, and passthrough security in a single governed layer. We're looking for a Lead Product Marketing Manager who can translate deep technical capabilities into clear, differentiated value for Directors of Architecture, CIOs, and enterprise IT leaders.

The Lead PMM will own end-to-end product marketing strategy for Connect AI, serving as a strategic partner to Product, Sales, and Marketing leadership. This role shapes GTM direction, defines competitive positioning, and leads the creation of content and enablement that helps technical buyers say yes across product-led and sales led motions.

What you'll do

• GTM Strategy & Market Development
  • Own Connect AI positioning across use cases like conversational AI (ChatGPT, Claude, Copilot) and agentic build (n8n, Copilot Studio).
  • Overhaul and uplift CData’s brand presence (collateral, sales enablement tools, website) with exciting new AI-oriented visual identity and brand voice created by a top-tier design agency.
  • Define competitive strategy with differentiation that can withstand technical scrutiny from hands-on evaluators.
  • Lead market development for the managed MCP category, establishing CData as the thought leader in AI data infrastructure.
  • Partner cross-functionally to define and execute quarterly and annual GTM strategies, owning overall growth performance for Connect AI.
• Buyer & Sales Collateral
  • Create technical content that passes the "hands-on validator" test—architecture guides, security reference docs, and deployment playbooks.
  • Develop clear value narratives for the three pillars of our overall messaging framework: Connectivity, Context, and Control.
  • Serve as the subject-matter expert for Connect AI, enabling Sales, Customer Success, and Marketing teams.
  • Lead customer, market, and buyer research to uncover insights that inform positioning, messaging, and differentiation.
• Product Partnership
  • Translate customer feedback and competitive insights into roadmap recommendations.
  • Partner with Product on launch strategy for new capabilities, AI platform integrations, and enterprise capabilities.
  • Plan, organize, and execute complex marketing initiatives end-to-end, including multi-product launches and major GTM programs.
• Research & Thought Leadership
  • Stay up-to-date on the latest market developments around AI and Agent platforms.
  • Conduct first-party research with trialers, prospects, and customers to validate our messaging.
  • Monitor competitive activity and proactively develop strategies to counter threats and capitalize on market opportunities.
• Metrics & Team Leadership
  • Track and analyze key business performance metrics to assess GTM effectiveness, market adoption, and growth trends.
  • Adopt AI tools and processes to optimize your own productivity and help lead projects to rollout AI to the Marketing team.
  • Provide guidance, review, and informal mentorship to other Product Marketing Managers.

Qualifications

• 7+ years of product marketing experience in data infrastructure, integration platforms, or developer tools.
• Ability to communicate effectively with technical audiences at all levels.
• Track record of marketing to technical buyers (architects, platform engineers, IT leadership).
• Demonstrated ability to create content that establishes technical credibility.
• Familiarity with the AI/ML infrastructure landscape.
• Experience with complex, multi-persona buying processes.
• Strong competitive positioning skills with an emphasis on factual accuracy.
• Excellent written, verbal, and presentation communication skills.
• Comfortable operating autonomously in a fast-paced, high-growth environment.
• Highly organized with strong attention to detail.

Preferred

• Experience marketing to enterprise IT (1,000–10,000+ employees).
• Background in or exposure to data integration technologies.
• Experience with Product-led growth motions.
• Cross-functional leadership skills with the ability to influence without direct authority.

Why This Role

• Category-defining opportunity: Connect AI is the first managed MCP platform.
• Market timing: 71% of AI teams spend more than a quarter of implementation time on data integration.
• Technical credibility matters: Our buyers are sophisticated and respect substance over spin.
• Cross-functional impact: You'll work directly with Product, Sales, and executive leadership.
• Occasional travel for customer meetings, industry events, and team collaboration (estimated 10–15%).