• Lead key strategic programs for the Marketing organization and assigned lines of business • Drive strategy and lead best-in-class, insight driven marketing activities to drive impact at a national and local level • Guide and implement the annual marketing plans to grow member acquisition and retention in the assigned territory • Execute multichannel marketing activations relevant for the geographies that align with the investment and resource allocation plan • Serves as project leader for larger scale, cross-functional initiatives that are intended to drive member enrollment and retention • Leads cross-functional work teams to accomplish marketing project work • Owns marketing relationships within the assigned line of business • Prepares communications, reports, and presentations to all levels of the organization • Develops and adapts marketing content activations so that they are relevant and accessible to all audiences • Provides thought leadership pertaining to current industry trends